Could HEY World Replace a WordPress Blog?

A practical look at whether HEY World could realistically replace WordPress for blogging, and what you’d give up if you tried.

Paul O'Brien
2 min read
Comparison illustration showing HEY World and WordPress side by side as blogging platforms, highlighting differences in writing and publishing workflows.
A visual comparison of HEY World and WordPress, exploring whether HEY’s simpler, email-centric publishing model could replace a traditional blog platform.

I’ve been using WordPress in one form or another for a long time. It’s flexible, powerful, and — for better or worse — endlessly customisable. So when HEY World launched as a simple publishing space attached to an email service, I found myself wondering the same thing others probably did:

Why I moved from WordPress to Ghost

After spending time with HEY World, the answer is clearer than I expected. In short: it depends what you want from blogging.

What HEY World gets right

HEY World is intentionally simple. There’s no setup, no plugins, no themes, and no configuration rabbit holes. You write, you publish, and that’s it.

That simplicity is refreshing. There’s no CMS overhead, no decisions about hosting, caching, security, or updates. You can focus entirely on writing, which is something WordPress doesn’t always make easy once a site grows.

For short posts, thoughts, or ongoing commentary, HEY World feels frictionless.

Where WordPress still pulls ahead

That same simplicity is also HEY World’s biggest limitation.

WordPress isn’t just a writing tool — it’s a publishing platform. You control structure, URLs, metadata, images, archives, internal linking, and long-term organisation. You can evolve a WordPress site over time, change direction, add features, or refactor content as your needs change.

HEY World doesn’t really offer that. Posts live in a stream. There’s little sense of hierarchy, taxonomy, or long-term content strategy. That’s fine for some use cases — but it’s a hard limit if you care about discoverability, structure, or ownership.

Comparison: HEY World vs WordPress

Here’s a high-level comparison that reflects how the two actually feel in practice.

If you’re reading on mobile, scroll the table sideways.

Feature HEY World WordPress
Setup & maintenance Very simple (no setup) Needs setup + ongoing maintenance
Writing experience Clean and distraction-free Flexible, but depends on editor/theme
Design control Limited Extensive (themes + customisation)
SEO control Minimal Full control (plugins/settings)
Content structure Stream-based Pages, posts, categories, tags
Ownership & portability Tied to the platform Portable (export/migrate)
Extensibility Very limited Plugins, themes, custom code
Long-term scalability Limited High

This isn’t about which is “better” — it’s about what problem you’re trying to solve.

Different tools for different kinds of writing

HEY World works well if:

  • You want a place to write regularly with zero overhead
  • You don’t care about design or custom structure
  • You’re comfortable with platform constraints

WordPress still makes more sense if:

  • You want control over URLs, metadata, and layout
  • You care about search, archives, and internal linking
  • You see your blog as something that evolves over time

For me, those things still matter.

So could HEY World replace my WordPress blog?

Not really — but that’s not a criticism.

HEY World feels more like a public notebook than a blog platform. It’s great for thoughts, notes, and lightweight publishing. WordPress is better suited to building something that lasts, grows, and adapts.

In the end, the question isn’t whether HEY World can replace WordPress — it’s whether you want it to.

For some writers, the answer will be yes. For my blog, it isn’t.

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