10 Tips To Naming Your New Business
Choosing the right name for your new business can have an impact on it’s success – it’s not a task that should be rushed, instead it’s one that needs a lot of thought and research.
Below are 10 tips for helping you find that perfect name,
1 – Avoid difficult to spell names
This is one tip that is important to me personally as my English grammar isn’t the best. Having a company name that is difficult to spell is also a difficult company to find – Think of the brand names like Givenchy and Chevrolet, both are world famous brands but both are not the easiest to spell. Try and keep your company name plain and simple so everyone will remember it and be able to spell it.
2 – Avoid a business name that could limit your companies growth.
A name that is too specific can become a problem down the line – imagine if Jeff Bezos had chosen “The Book Shop” for his online store rather than “Amazon” – that would have been as issue when he started to expand.
3 – Research the name using the Internet.
Once you have a name in mind – research it using free tools like Google – make sure no one else is already using it – if it’s being used then its back to the drawing board.
4 – Register the .com domain names.
Your new business is going to need a website and a memorable domain name – check you are able to register your company name as .com and if your business is targeted to the UK, also register co.uk and .uk as these are country specific and will help attract UK based customers.
Also take this opportunity to register your desired name on the most popular social media platforms like Twitter, Facebook and Pinterest.
5 – Choose a name that has some meaning
Have you heard the saying “it does exactly what it says on the tin” in my opinion, when choosing a company name you should apply the same logic.
While catchy names have some appeal, they require lots more cash to be spent on the brand – Google may sound great but how many billions do you think have been spent on brand awareness?
I would recommend you choose a name that lets potential customers know instantly what your business is about – theteashop.com and thetoyshop.com are both good examples of making clear what your business does.
6. Complete a trademark search.
Take a look to see if you could apply for a trademark in the future or if there is one that you might infringe with registering your new company name – for UK businesses visit the goverments Trade Mark Register
7. Companies House Search
Companies House is the register for the UK’s (Ltd) Limited Company, (LLP) Limited Liability Partnership and (PLC) Public Limited Companies – check on the register that a company doesn’t already exist with the same or similar name you want to register. See the Companies House Company Name Availability Checker.
8. A catchy name is a memorable name
Think about your target audience and choose a name that will appeal to them – a little market research wouldn’t go amiss here – think catchy, explanatory and memorable.
9. Ask friends and family for feedback.
When thinking of a name I will always come up with 5-10 examples and then run them by friends and family – I ask them to be objective and honest – ask questions like “what does the name means to them?” – “would they shop there? “- “would they trust the brand.”
Listen to what they have to say and do not get defensive – make notes and study the feedback you receive.
10. Say the name out loud
It may look OK written down but you need to say it out aloud to make sure it sounds good – ask a few people to assist by saying your company name and then ask them how they would spell it – this will give you an indication of any possible misspelling issues. The name has to sound clear – think about answering the phone and using the company name in the opening line.
NameMesh – https://www.namemesh.com/company-name-generator – Just enter some keywords and let the company name generator come up with some ideas.
Shopify – https://www.shopify.com/tools/business-name-generator – A tool to generate business name ideas and at the same time check domain name availability.